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The Halo Effect

Darling Husband's picture

Diet Food Packaging, Marketing, and the Halo Effect

People are irrational.

I've observed over the years that many people assume that the term LOW FAT means NON-FATTENING or HEALTHY. That they can eat as much of that stuff as they want, and it will only make them healthier. I blame the simplistic "fat bad, carbs good" education campaign for much of this bizarre behavior.

The overwhelming evidence shows that the best way to improved health and longevity is through overall caloric reduction (note that I'm not advocating a simplistic low-fat or low-carb lifestyle, only that reducing overall caloric intake seems to be the key component of improving fitness.)

I can't tell you how many times I've heard someone say "It's fat free! and proceed to eat an economy-sized helping. Reading the ingredients label usually shows sugar or high fructose corn syrup as the second or third ingredient.

I'm not the only one who has concluded that people are just plain nuts when it comes to food packaging and labeling. Check out the following stories:

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